Guide to Building Skills for Claude
Still coding by hand? A Clear, Practical Guide to Building Skills for Claude Most teams are experimenting with AI. Few are engineering it. If you’re still ...
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Insights & perspectives
Engineering notes, product thinking, and perspectives on AI—drawn from our published articles.
Is it time for Mark Zuckerberg to step back?
Mark Zuckerberg has spent more than two decades shaping how billions of people connect, communicate, and experience the world online. That is an extraordinary legacy by any measure. But it raises an i...
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What Is GTM Engineering? A Modern Approach to Go-To-Market Growth
GTM Engineering: What It Is and Why It’s Critical for Scalable Digital Growth GTM engineering is quickly becoming one of the most...
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The Rise of AI-Generated App Stores and the End of Traditional Apps
The Dawn of AI-Native Software: Why OpenAI’s ChatGPT App Store Changes Everything OpenAI has just unveiled what many in tech have been anticipating for years: a ChatGPT App Store, where softwar...
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The Dark Side of Journalism: How Martin Bashir Changed the Lives of Diana and Michael Jackson
Martin Bashir is a journalist whose name evokes both admiration and controversy. Known for securing exclusive interviews, he also left lasting damage on his subjects—most famously Princess Diana and M...
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The Future of Business: When AI Becomes the Founder, the Workforce — and the Investor
For years, AI quietly supported our work in the background, automating small tasks and helping us move faster. But recently, something has changed. It’s no longer just a tool — it’s becoming a genuine...
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The Next Era of Commerce: AI as Your Shopping Agent
The browser just died. Literally. OpenAI has launched Instant Checkout in ChatGPT: ask AI. Get a product. Pay. Done. 😳 No tabs. No redirects. No Amazon middleman. E-commerce used to be ...
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When Can You Really Call Yourself a “Founder”?
Lately, it feels like everyone and their neighbour is calling themselves a “founder.” But what does it actually mean, and when is it appropriate to use the title? What Being a Founder Really Me...
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Elon Musk’s Bold Vision: Optimus Robots to Join Rockets in Space
Elon Musk has never been one to think small. From reimagining electric cars with Tesla to building reusable rockets with SpaceX, his ambitions consistently stretch the limits of science and engineerin...
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When Does AI Stop Being “AI”?
We often hear about artificial intelligence as if it’s some mysterious, futuristic technology. But there’s an important distinction that many people overlook. Traditional Systems vs. AI ...
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Who Really Pays When Startups Waste Investors’ Money?
Startups Don’t Fail — Taxpayers Do I’ve worked inside a startup, and I’ve seen the madness up close. It’s almost like a playbook: raise a big round of funding, throw money around like it’s endl...
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Measuring Engineering Productivity: What Actually Works (And What Doesn’t)
Intro Engineering productivity is one of those metrics that everyone wants, few understand clearly, and even fewer measure well. How should teams define it? Which metrics are useful — and which...
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Linkbook.io The Best Bookmark Manager That Finally Makes Sense
When Bookmarks Fail You Your browser’s bookmark bar is full. The folders are endless, the names are cryptic, and finding that one link feels like rummaging through a junk drawer. And whe...
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Why AI Will Never Replace Us
At Presence Digital, we’ve been exploring and working with AI tools for some time now. They’re incredible at what they do — analysing vast amounts of data, spotting trends, and providing insights at a...
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Why There’s Never Been a Better Time to Start a Business
If you’ve ever thought about launching your own business, there’s something you need to know: you’re living in the best time in human history to do it. Here’s why the odds have never been more ...
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The Art of Simplicity: What Picasso Taught Steve Jobs
This was Steve Jobs’ favourite piece of art. It’s a series by Pablo Picasso, showing the gradual simplification of a bull — from detailed realism to the most minimal of lines. Why did Jo...
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Now Is the Time to Jump on the AI Express
Remember the internet boom? Think back—where were you in the year 2000? I had just left school. Like many people at the time, I didn’t have the faintest clue how the web worked. It wasn’t until...
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🛡️How to Stop Email Spoofing with Proper SPF, DKIM, and DMARC Configuration
Email spoofing is one of the most common and damaging forms of cyberattack — and it often happens because of simple misconfigurations in your domain’s DNS records. In this post, we’ll explain h...
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The Startup Game Has Changed: Only Real Entrepreneurs Will Survive
Welcome to 2025 — where building a startup isn’t about pitch decks and polished nonsense. It’s about proving your product works. Period. The rules have changed. Raising millions to build an app...
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Break Free: Building a SaaS or Startup That Creates Real Freedom
In today’s world, the traditional 9 to 5 is starting to feel more like a trap than a path to success. For many, the routine of working under someone else’s direction, being told what to do even when i...
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The Future of AI and Laptops: A Shift to On-Device Intelligence
As artificial intelligence rapidly integrates into our daily lives, a major transformation is on the horizon, AI is moving directly onto our personal laptops. Ap...
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The Life and Death of Programming Languages: What’s Dead, Declining, and Emerging
Technology evolves at lightning speed—and so do the languages we use to build it. Some programming languages fade quietly into history, others cling on through legacy systems, while fresh new contende...
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Developers Are Paving the Way — Not AI
In a time where AI is dominating headlines and conversations, it’s easy to get swept up in the hype. From chatbots that can mimic human conversation to image generators producing photorealistic art, i...
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Everything You See on Social Media Feels Like Noise at the Moment?
It’s not just you. Lately, it seems like every scroll on social media is louder than the last. Hot takes. AI breakthroughs. Threads that promise to change your life in 10 steps. Opinions layered over ...
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The death of SaaS
Satya Nadella’s vision for the future of SaaS and technology, especially with his comments about the decline of traditional apps and the rise of AI-powered experiences, suggests a paradigm shift towar...
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Why You Should Refactor Your Application from the Ground Up Every 10 Years
At Presence Digital, we’ve seen first-hand how rapidly technology evolves. As a software engineering agency based in the UK, we understand the challenges businesses face in keeping their applications ...
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Perm vs. Contract 🥊: Which is Right for Your Business?
When it comes to building or maintaining your website, one of the biggest decisions you\'ll face is whether to hire a permanent employee or a contractor. As a software developer, I’ve seen firsthand t...
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How to install React JSS hot reloading
To enable hot reloading for faster development using React JSS and Sitecore, you can follow these steps: Install the necessary dependencies <div class=\"bg-...
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Coding with an Ai ChatGPT
ChatGPT is an AI language model that can provide assistance and answers related to coding. Here are some ways you can use ChatGPT for coding: \...
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What is responsive design?
Responsive design is an approach to software development that allows web and mobile applications to adapt to different screen sizes and device types. This is important because users may access applica...
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Why use React Native for mobile app development?
React Native is a popular framework for building mobile applications using JavaScript and React. Here are some reasons why someone might choose to use React Native for their platform: <li...
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Why use React?
React is a popular open-source JavaScript library developed by Facebook that is used for building user interfaces. There are several reasons why React is a good choice for building a platform: ...
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Angular Vs React Vs Vue: A perfect comparison
Angular Vs React Vs Vue: A perfect comparison Sometimes, choosing a tech stack becomes a tedious task as you need to take every element into discussion including a budget, project objectives, time,...
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Difference between UX & UI
\n <img src=\"https://presence.agency/wp-content/uploads/2020/03/FB_IMG_1583661679082.jpg\" alt=\"\" cl...
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The pros and cons of app builder sites vs. hiring a developer
\n Having an app is more focused on whether your business will benefit from an app. If you have a website and it\'s making no profit then I would suggest focus on your marketing...
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‘Business as Usual’ Mindset
\n\n \n Many organizations have fallen victim to the “business as usual” mindset which is a dangerous place to find comfort in the fast-pace digital age. It’s ti...
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